Down -> 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 

 

Intro ......

 

Philippines) Same airport with other airline(ASIANA,제주에어,항공마케팅사례, SNS University students supporter Low Price Policyby Minimizing Service 4P Analysis Differentiation Strategies 1.9) LCC Market Environment 자료: 한국공항공사 (2012. Benefit 2. Safety Control “Certified with the IOSA of the IATA” Flight Operational Quality Assurance + Risk Management System Differentiation Strategies 5.제주항공,항공마케팅사례, Another LCC) PROMOTION PRICE Using low price media such as internet,글로벌경영,서비스마케팅,저가항공사,사례분석,글로벌경영, Bangkok, Independent LCC NOT Subsidiary LCC Marketing Case University Students Supporters : JOYBER Make Online Contents for Promoting JEJU AIR Consist of Age Group Targeted by JEJU AIR →Maximize Effectiveness of the Promotion Analysis ofDomestic LCC Domestic LCC: JIN Air Flight attendant wear  ......

 

 

Index & Contents

제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

 

제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

 

 

 

 

LCC Market Environment

Introduction of JEJU AIR

Analysis of JEJU AIR

Analysis of Domestic LCC

Analysis of International LCC: AirAsia

Conclusion

Q&A

References

CONTENTS

 

LCC(Low Cost Carrier)Market Environment

 

LCC Market Environment

자료: 한국공항공사, 인천공항공사 (2012.9)

 

LCC Market Environment

자료: 한국공항공사 (2012.11)

 

Introduction of

JEJU AIR

 

Introduction of JEJU AIR

 

Advertisement

 

Analysis of

JEJU AIR

 

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Low price policy

Relationship between JEJU air and JEJU tour image

Minimize and low quality service

Lack of conviction about safety

Increase abroad traveling

Increase needs about LCC

Inroads of foreign airline into the Korean market

Increase competition to ASIANA. KOREANAIR

 

STP-Segmentation

 

STP-Targeting

 

STP-Positioning

AirAsia

JEJU AIR

Level of localreliance (High)

Specialized age group

 

Level of localreliance (Low)

Various age group

 

JINAir

AirBusan

 

PRODUCT

PLACE

Airline

domestic flight (JeJu, Busan)

international flight

(Osaka, Bangkok, Philippines)

Same airport with other airline(ASIANA, KOREANAIR, Another LCC)

PROMOTION

PRICE

Using low price media such as internet, blogs, SNS

University students supporter

Low Price Policyby Minimizing Service

4P Analysis

 

Differentiation Strategies

1. Low Cost Policy

Low-priced Airplane Minimized Service

“lower costs down to 70~80%“

 

Differentiation Strategies

2. Unification of Flight Class

“Efficient Design + Equal Service“

Mono Class

 

Differentiation Strategies

3. Shortening Turnaround Time

Minimize Turnaround Time

Maximize the Number of Flights

 

“Increase Convenience of Customer”

 

Differentiation Strategies

4. Safety Control

“Certified with the IOSA of the IATA”

Flight Operational Quality Assurance

+ Risk Management System

 

Differentiation Strategies

5. Social Responsibility

 

JEJU AIR, Independent LCC

NOT Subsidiary LCC

 

Marketing Case

University Students Supporters

: JOYBER

Make Online Contents for Promoting JEJU AIR

 

Consist of Age Group Targeted by JEJU AIR

→Maximize Effectiveness of the Promotion

 

Analysis ofDomestic LCC

 

Domestic LCC: JIN Air

Flight attendant wear casual clothes

JIN AIR’s major target is CHINA

 

 

Domestic LCC: Air Busan

Air Busan adopt corporate advantage program to absorb demand of business trip.

 

Benefit 1. Both domestic flight

and international flight special discount.

 

 

Benefit 2. Special service for busy business member

 

Analysis ofInternational LCC: AirAsia

 

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Low Cost

Minimizing Management Hierarchy

 

저가항공사 서비스마케팅 글로벌경영 사례분석 항공마케팅사례 swot 보고서 stp 사례분석 보고서 4p ZO stp 항공마케팅사례 제주에어 브랜드마케팅 stp 저가항공사 브랜드마케팅 ZO 사례분석 제주항공 제주에어 브랜드마케팅 4p 항공마케팅사례 서비스마케팅 저가항공사 ZO 제주항공 글로벌경영 보고서 swot 글로벌경영 4p 제주항공 swot 제주에어 서비스마케팅

 

Down -> 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 

 

Body Preview

 

        

 

제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN . 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN . 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN ..11) Introduction of JEJU AIR Introduction of JEJU AIR Advertisement Analysis of JEJU AIR SWOT Analysis Strengths Weaknesses Opportunities Threats Low price policy Relationship between JEJU air and JEJU tour image Minimize and low quality service Lack of conviction about safety Increase abroad traveling Increase needs about LCC Inroads of foreign airline into the Korean market Increase competition to ASIANA. 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN . Benefit 1. Both domestic flight and international flight special discount. Low Cost Policy Low-priced Airplane Minimized Service “lower costs down to 70~80%“ Differentiation Strategies 2. KOREANAIR STP-Segmentation STP-Targeting STP-Positioning AirAsia JEJU AIR Level of localreliance (High) Specialized age group Level of localreliance (Low) Various age group JINAir AirBusan PRODUCT PLACE Airline domestic flight (JeJu, Busan) international flight (Osaka, Bangkok, Philippines) Same airport with other airline(ASIANA, KOREANAIR, Another LCC) PROMOTION PRICE Using low price media such as internet, blogs, SNS University students supporter Low Price Policyby Minimizing Service 4P Analysis Differentiation Strategies 1. 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN . Both domestic flight and international flight special discount. Special service for busy business member Analysis ofInternational LCC: AirAsia SWOT Analysis Strengths Weaknesses Opportunities Threats Low Cost Minimizing Management Hierarchy. Special service for busy business member Analysis ofInternational LCC: AirAsia SWOT Analysis Strengths Weaknesses Opportunities Threats Low Cost Minimizing Management Hierarchy.9) LCC Market Environment 자료: 한국공항공사 (2012.. Benefit 2. Unification of Flight Class “Efficient Design + Equal Service“ Mono Class Differentiation Strategies 3. Shortening Turnaround Time Minimize Turnaround Time Maximize the Number of Flights “Increase Convenience of Customer” Differentiation Strategies 4. Benefit 1. Shortening Turnaround Time Minimize Turnaround Time Maximize the Number of Flights “Increase Convenience of Customer” Differentiation Strategies 4. 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN .9) LCC Market Environment 자료: 한국공항공사 (2012.제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p LCC Market Environment Introduction of JEJU AIR Analysis of JEJU AIR Analysis of Domestic LCC Analysis of International LCC: AirAsia Conclusion Q&A References CONTENTS LCC(Low Cost Carrier)Market Environment LCC Market Environment 자료: 한국공항공사, 인천공항공사 (201.제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p LCC Market Environment Introduction of JEJU AIR Analysis of JEJU AIR Analysis of Domestic LCC Analysis of International LCC: AirAsia Conclusion Q&A References CONTENTS LCC(Low Cost Carrier)Market Environment LCC Market Environment 자료: 한국공항공사, 인천공항공사 (201 Safety Control “Certified with the IOSA of the IATA” Flight Operational Quality Assurance + Risk Management System Differentiation Strategies 5. Benefit 2. Unification of Flight Class “Efficient Design + Equal Service“ Mono Class Differentiation Strategies 3. Social Responsibility JEJU AIR, Independent LCC NOT Subsidiary LCC Marketing Case University Students Supporters : JOYBER Make Online Contents for Promoting JEJU AIR Consist of Age Group Targeted by JEJU AIR →Maximize Effectiveness of the Promotion Analysis ofDomestic LCC Domestic LCC: JIN Air Flight attendant wear casual clothes JIN AIR’s major target is CHINA Domestic LCC: Air Busan Air Busan adopt corporate advantage program to absorb demand of business trip.. 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN . KOREANAIR STP-Segmentation STP-Targeting STP-Positioning AirAsia JEJU AIR Level of localreliance (High) Specialized age group Level of localreliance (Low) Various age group JINAir AirBusan PRODUCT PLACE Airline domestic flight (JeJu, Busan) international flight (Osaka, Bangkok, Philippines) Same airport with other airline(ASIANA, KOREANAIR, Another LCC) PROMOTION PRICE Using low price media such as internet, blogs, SNS University students supporter Low Price Policyby Minimizing Service 4P Analysis Differentiation Strategies 1. 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN . 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN . 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN . Low Cost Policy Low-priced Airplane Minimized Service “lower costs down to 70~80%“ Differentiation Strategies 2.제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN . Social Responsibility JEJU AIR, Independent LCC NOT Subsidiary LCC Marketing Case University Students Supporters : JOYBER Make Online Contents for Promoting JEJU AIR Consist of Age Group Targeted by JEJU AIR →Maximize Effectiveness of the Promotion Analysis ofDomestic LCC Domestic LCC: JIN Air Flight attendant wear casual clothes JIN AIR’s major target is CHINA Domestic LCC: Air Busan Air Busan adopt corporate advantage program to absorb demand of business trip.11) Introduction of JEJU AIR Introduction of JEJU AIR Advertisement Analysis of JEJU AIR SWOT Analysis Strengths Weaknesses Opportunities Threats Low price policy Relationship between JEJU air and JEJU tour image Minimize and low quality service Lack of conviction about safety Increase abroad traveling Increase needs about LCC Inroads of foreign airline into the Korean market Increase competition to ASIANA. Safety Control “Certified with the IOSA of the IATA” Flight Operational Quality Assurance + Risk Management System Differentiation Strategies 5. 제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 보고서 MN.